Tag Archives: fitness

Why Women Are Spending Big Bucks on Athleisure

27 Aug

Every day, women spend hundreds of dollars on clothes they plan to wear only while sweating –- sports bras, yoga pants, skin-tight “breathable” tanks. But why? Business Insider reports that it’s all about the way retailers like Lululemon market their apparel – to appeal to women’s insecurities.

Companies like Lululemon capitalize on these instincts, providing workout gear that women can feel “stylish” in, even when they’re doing sun salutations.

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It’s not men they’re trying to impress with their high-end workout garb, it’s other women.

But female competition and insecurity can’t be the whole story here. Because single women are on the path to out-earn their male counterparts,  they’ve steadily become a more formidable consumer force. Women in their 20s and 30s aren’t just spending money on workout gear because they feel a need to impress their peers — they’re spending the money because they can.

Lululemon isn’t the first company to actively target young, single, self-sufficient women. Citibank and Hond notoriously pointed to the demographic’s financial successes and increasing independence. In the ad for Citibank, a young woman says: “My boyfriend and I were going on vacation. We talked about getting a diamond, but with all the ThankYou Points I’ve been earning, I flew us to the rock I really had in mind.” The rock she “really had in mind” happens to be a giant rock formation near Moab, Utah.

New commercials sell women the cars and financial products they can now afford by presenting those big ticket items as tools for celebrating their independence rather than attracting a husband.

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Advertisers are learning that the way to women’s wallets is acknowledging their strengths rather than exploiting their weaknesses, and by focusing on this demographic brands are appealing in part to their awareness of their own power — earning power.

 

1200 Calories? What Fitness Advice for Women Leaves Out Compared to Men’s

20 Feb

Like myself, Sophie is sassy, and seemingly alarmed by how women and men are targeted differently (and wrongly) by fitness gurus and media alike. Check out her awesome post in its entirety, but here’s a snip-it…

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I don’t know why “1200” managed to be the magic number of calories women should consume if they want to lose weight.

I don’t even know how I know of this number. Only that I know it, and my friends know it, and my mom knows it. Somehow, somewhere along the road, I was taught that if I want to have a flat stomach and tight tushy, I need to limit my calories to 1200 a day and do cardio. I don’t know how it got in to all of our collective brains, but somehow it did (if any ladies remember how or when they first heard the 1200-calorie rule-of-thumb for losing weight, please let me know via comment box).

What I do know is that 1200 is the general number of calories health professionals say women cannot drop below without suffering negative health consequences.

Interesting, isn’t it? 1200 calories. The…

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Girls on the Run

16 Oct

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Girls on the Run is a non-profit program that provides pre-adolescent girls with the necessary tools to embrace their individual strengths and successfully navigate life experiences. It inspires girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running. Ultimately, participants will realize their limitless potential, and learn to activate it in order to pursue their dreams.

I read in the local paper that a chapter was opening up in my town. I thought it would be a great idea to volunteer as a coach, or running buddy. I love the idea of teaching young girls to be confident and respect themselves through running and give them a feeling of accomplishment through a big 5K event. With low self-esteem, peer pressure, and poor fitness among the problems facing young people today it’s great to see my community recognizing and addressing the problem head-on. Girls, especially at a younger age, need to be aware of, and aided in breaking out of the limitations often placed upon them by society.

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